INSITE OOH Media Platform

The Sharjah Heritage Days has unveiled a striking DOOH campaign as a true masterclass in cultural marketing for its 23rd Iteration. Weaving the rich traditions of the Emirate, folk performances, and cultural workshops across the Emirate to celebrate living heritage.

The screens convey the essence of celebrating, capturing the festive spirit and pride. Highlights the significant support from a large group of sponsors, underscoring the community's commitment to preserving and promoting its cultural legacy. The strategic placement of the screens is no coincidence; it occupies a high-visibility space, ensuring its message, “Sharjah Heritage Days” and a warm “WELCOME TO SHARJAH”- reaches a diverse and captive audience, through multi-lane roads that perfectly encapsulate Sharjah's identity as a forward-looking emirate deeply rooted in its history.

As well as being a portal to an immersive invitation. As it is a meticulous reconstruction of the very  Emirati legacy, offering a tangible, multi-sensory connection to the past for the youth

This DOOH effectively mirrors the festival's own mission, to make heritage visible and accessible in modern content, turning Sharjah into a festival arena, fostering a shared national experience long before visitors even reach the event grounds, and a reminder that the foundations of today's modern Sharjah were built upon a rich heritage 

The screens use the sandy palette background reflecting Sharjah's nature, prominently reads’Glow of authenticity' in the heart of Sharjah from 4-17 February, proudly showcasing the event sponsors  

It is worth noting that Sharjah Heritage Days perfectly commemorates the Emirati legacy, transforming into a vibrant festival and living museum, offering an immersive journey into the past from the tantalizing aromas and flavors of traditional cuisine to historical architecture. Visitors are enveloped in a world of authenticity, admiring traditional attire and ornamentation to reflect the inclusive spirit and strong community roots. The festival spans seven cities, a wide geographical spread that reflects the festival's inclusive nature and strong community presence.