Dubai Sports World recently launched a digital Out-of-Home (DOOH) advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes digital screens to showcase the exciting entertainment event. The advertisement was launched during the first week of August 2024 following the brand’s previous DOOH during June 2023 which was in collaboration with Dubai Sports Council. One of the campaign visuals uses the main tagline “It’s Time To Play!” while highlighting that the event will be active from “22 JUN - 05 SEPT.” The billboard also portrays Dubai Sports Council’s logo as they have also collaborated with Dubai Sports World for this campaign. The visual also highlights that the location is at “Dubai World Trade Centre” in the “Za’abeel Halls 2-6” according to the ad copy. The visual’s call to action is “Book Now.” The visual portrays a basketball player including Dubai Sports World’s official website. Another visual uses the extra-large, bold, and clear tagline “Experience All Sports” while a continuation billboard uses the same size and font type “& More” describing the various sports; “Teqball,” “Volleyball,” “Cricket,” “Tennis,” and ‘Basketball,” portraying players practicing each of these sports. Participants are invited to stay active and have fun with the 14th edition of Dubai Sports World and enjoy their favorite sports at Dubai’s largest and longest-running indoor summer sports events. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
