After their last campaign in Ramadan 2022, Beverly Hills Polo Club has launched its new Exclusive Ramadan 2023 Collection with a stunning Out of Home campaign that is sure to catch the eye of passersby in Dubai. The campaign features a hoarding billboard displaying two models, a man, and a woman, wearing stylish Beverly Hills Polo Club fashion. The tagline Exclusive Ramadan Collection is written in both English and Arabic languages, making it accessible to a broad audience. The main color of the billboard is navy blue and the copy’s font is golden, which adds a touch of luxury and sophistication to the overall design. Moreover, The OOH awareness campaign is designed to promote the new Beverly Hills Polo Club Exclusive Ramadan Collection and also encourages people to shop online. The models' clothing is fashionable, and modern, yet modest, perfect for the holy month of Ramadan, which is known for its religious significance and cultural traditions. The campaign's message is clear, it’s all bout Beverly Hills Polo Club being the go-to brand for modern and fashionable clothing during Ramadan. The use of both English and Arabic languages makes it accessible to a diverse audience, appealing to both locals and tourists alike. This campaign was launched in the fourth week of March 2023, the advertiser is Apparel Group and the media provider is Media World.
