Opel is out on Cairo’s OOH with a new catchy D/OOH campaign in Egypt to promote its special edition Mokka Black. The campaign utilizes a minimalist and impactful design to draw attention to the vehicle's unique features and competitive pricing, following Opel's previous OOH in Cairo during July 2024. The D/OOH advertisements feature a clean, white and black background with the Opel logo prominently displayed in the left. The vehicle name, Opel Mokka Black Special Edition, is presented in bold, white lettering, emphasizing its exclusive status. The car itself was displayed in the right space of the DOOH ad along with a hotline and Mobil’s logo. The price tag of EGP 1,390,000 is highlighted in a vibrant clear font as well, making it instantly noticeable, while the campaign was seen on some of the busiest roads in Cairo, like El Mehwar, utilising a powerful digital screens combination making it unmissable in 6th of October and Zayed area. The Opel Mokka Black Special Edition is powered by a 1.2-liter, 3-cylinder turbo engine that generates up to 130 horsepower at 5,500 RPM and a peak torque of 230 Nm at 1,750 RPM, ensuring high-performance delivery. The vehicle is equipped with a 45-liter fuel tank and offers a fuel consumption rate of only 5.9 L/100 km, which supports both economic and sustainable driving. The traditional OOH visuals were divided and launched using 2 ad faces, one is displaying the car and the other is showing the message and the car price along with the logo. With this D/OOH campaign seen and launched using digital screens and traditional OOH formats in high-traffic areas in Cairo, Opel aims to reach a wide audience of potential car buyers. The campaign's simple yet effective design, combined with the competitive pricing, positions the Opel Mokka Black as an attractive option for consumers seeking a stylish and affordable SUV. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
