A leader is always taking the initiative, pushing others forward, and inspiring innovation. That’s the mantle Peugeot is grasping with its newest OOH campaign. In a previous outdoor campaign, the french manufacturer promoted the 301 model, and now they’re back with their new 508-GT Max, adorning Cairo’s vibrant OOH scene.

The silver car is depicted speeding confidently across the roads in the brilliant visuals, flaunting its daring design, from the stylish headlights, the sleek rear, and the elegant curves of the sides. The ad copy further boasts about the car’s capabilities, citing “1.6 litre, 215 horsepower, and 8-speed automatic transmission” as some of the state-of-the-art features that boost Peugeot’s stature within the ferocious automotive industry above and beyond the competition.

At the bottom section of the ad the text “we recommend Mobil” is written, citing the partnership between the two brands. Mansco’s logo is also prominently displayed, accompanied by the hotline for all those seeking further information. At the top of the entire ad, Peugeot’s logo stands proudly, with its roaring lion an embodiment of the manufacturer’s royal essence.

To learn more details regarding Peugeot's latest campaign, visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence company and analysis system functioning in both Cairo and Dubai, for extra details on the campaign's media plan, budget, locations, types, kinds, and more.

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