INSITE OOH Media Platform

As UAE’s streets glow with golden textures and unmistakable branding, Al Baik’s latest billboard campaign redefines the everyday chicken sandwich as a promise of crunch, satisfaction, and real value for money at first glance.

Following their prior appearance, once again, Al Baik proves that simplicity and appetite appeal are a powerful combination in outdoor advertising. Dominating UAE billboards, the brand places its Crispy Baik Fillet front and center in its new campaign, making every commute an instant craving. 

The billboard is anchored by an oversized and hyper-intricate shot of the crispy chicken fillet sandwich, photographed to bring out texture above all else. The golden crunch of the fillet, the glistening sauce, and the soft bun layered with pickles form an escapist, mouthwatering contrast that almost feels tactile. 

The dark, smoky background makes the sandwich look even brighter, thus more luxurious. The word “CRISPY” is showcased as a hero element, and the bold, textured font is reminiscent of the crispiness that the sandwich promises. 

The price is clearly noted at a price point of 6.5AED, coupled with their historic message of “Real Value All the Time.” The logo of Al Baik sits comfortably to the side, unmistakable yet unobtrusive, giving the product center stage while reinforcing brand recall. 

The new campaign took off on the UAE’s digital screens, hoardings, lampposts, mega coms, and uni-pole billboards in the first week of February.