In the first week of July, Hardee’s engaged in an outdoor campaign to captivate passersby, promoting the Harditos, following Hardee's Rizer campaign last June, guaranteed to leave passersby drooling every time. The visuals which cover Dubai, Sharjah, and Ajman Emirates showcase the flavor explosion in its juicy chicken fillet nestled between layers of crunchy Doritos in gooey cheese, keep an eye out for the Harditos campaign. Furthermore, the vivid hot colors of the background reflect the flavor of crunchy Doritos, highlighting the “Doritos” logo with Doritos chips scattered over the billboards. The campaign has been strategically placed across the Emirates, on Hoarding, mega-com, and Lamppost formats, where the uniformity of messaging added resonance to the new Harditos outreach and garnered maximum visibility. Explore Insiteopedia for additional insights about the food services industry
