INSITE OOH Media Platform

Boga Superfoods is a nutrient dense, healthy sustainable fast-food chain with a low carbon footprint, providing minimally processed bold flavored food at an affordable price. Boga has recently launched a digital OOH (DOOH) campaign across Dubai, UAE to showcase its healthy menu selection. This campaign was launched during the third week of August 2024 and this is Boga’s first Out-of-Home advertising appearance. 

One of the campaign visuals displays one of Boga’s fresh juices poured into a glass cup looking refreshing and healthy. Another visual portrays a Boga dessert which is the Home-made Cream Cheese or Jam Toasties. Another visual portrays Boga’s delicious Steak Sandwich which is bound to grab passersby’s attention and make them hungry for more from Boga’s menu selection. A separate visual showcases one of Boga Superfoods’ healthy Yogurts.

The visuals highlight that Boga stores are “Now Open At JBR” at “Sadaf Walk, Ground Level, Shop GM03, JBR The Walk.” The ad copy also points out that Boga provides “Sandwiches, salads, & juices.” The campaign uses a green background color, sticking to the theme of the brand color. In color psychology, green is a positive color that can evoke feelings of hope, health, and nature. It’s a great choice for marketing because it can create a positive impression on potential customers, influencing their perception of the brand and their likelihood of purchasing the products. 

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