INSITE OOH Media Platform

Dominating Egypt’s digital entertainment landscape, the premium video-on-demand platform, Watch It continues to captivate viewers with its new series lineup. Through a striking outdoor campaign across Greater Cairo, showcasing weekly episodes every Wednesday, and eye-catching discount deals globally.

The platform spotlights new episodes of the Egyptian series “Walad Bent Shayeb,” translates to “Jack, Queen, King,” every Wednesday, starring the comedian Egyptian actor, Ashraf Abdel Baqi, Laila Ahmed Zaher, and Entesar, and also invites audiences worldwide to watch the South Korean TV show, “Bad and Crazy,” and join in with a 50% discount on monthly subscriptions, which is a move that strengthens its position as a leading hub for Arabic storytelling and on-demand viewing. The billboard’s visuals feature the main cast framed by an oriental arch motif with the Arabic title, “Walad Bent Shayeb,” paired with the platform’s logo on top, and the tagline saying, “New episodes every Wednesday.”

Moreover, the “Bad & Crazy” billboard adopts a monochromatic lilac-purple tone, showcasing the main characters in grayscale with expressive poses, and its hand-brushed design adds dynamic texture, mirroring the show's chaotic energy. Also features the series’ Arabic title appears below the logo with the announcement, “Now fully available,” beneath it. In addition, both billboards are paired with the tagline saying, “50% off all monthly subscriptions for subscribers worldwide.”

The Watch It branding strategy was designed to position the platform as Egypt's leading premium video-on-demand destination for both Arabic originals and global entertainment.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.