It's an interesting approach for a newspaper promoting the old-school printed version of it on a digital screen. In fact, we find it a brilliant choice as this contrast made the brand more remarkable and unforgettable. ITP Media Group's Sunday has been introduced in Dubai to provide an enjoyable reading experience for both residents and nationals. The publication includes various sections highlighting local events, delving into the city's diverse culinary offerings, offering fitness and wellness tips, uncovering hidden travel gems, celebrating culture and arts, and recommending top-notch regional entertainment. Additionally, readers can look forward to dedicated pages featuring games, puzzles, and quizzes. The campaign's artwork is simple, and it has the same spirit as the newspaper itself, as you can see the newspaper's logo in red while the tagline is in black with a classic printed newspaper as a background to help the pedestrians get the idea while passing by. The tagline, as well, is a witty one. as it informs the audience that the papers will be printed to reminisce in the paper and ink good old smell. The campaign is located in Dubai and uses the digital format to spread the news of the new papers release. It's worth mentioning that Sunday Paper will print 80,000 copies and will be distributed in 65 malls, 60 hotels, 300 restaurants, and 50 residential communities across the Emirate.
