INSITE OOH Media Platform

In a colorful collision of sport and screen, global home appliances giant TCL takes over the billboards of Egypt to celebrate its partnership with Arsenal Football Club, highlighting the top-ranked big-screen TVs of the brand and global football fandom in one compelling visual.

Following their last OOH campaign, this one features one of Arsenal's brightest stars, Bukayo Saka, mid-celebration on a TCL television set, bringing together worlds of world-class sport and premium home entertainment. Pitched as the "Global Top 1 Big Screen TV Brand," TCL puts emphasis on innovation in display technology, and a strategic partnership with Arsenal was sealed under the tagline "Inspire Greatness."

The billboards are split across classic unipoles, cleanly segmented into two visual zones: the bold red of Arsenal and TCL's co-branded identity on one side, and a crisp white backdrop on the other to show the screen clarity of the TV and the kinetic energy of Saka. It is as if the player is running off the screen, reinforcing the immersive experience when watching a match on TCL's large-format displays. In Egypt, the campaign is managed by Elaraby Group, with a clear retail CTA via 19319, anchoring the global collaboration to local accessibility.

Curious to know more about TCL’s campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).