KFC Mix’d Adds a Flavourful Spin to the UAE’s Outdoor Advertising
KFC is introducing a new way to enjoy its chicken across the UAE’s outdoor advertising landscape. Bringing KFC MIX’D to roadside hoardings and lamppost displays, the campaign connects its “A Taste of What’s Next” platform with a customisable food experience and an advertised AED 12 price. The rollout appeared during the first week of November 2026, putting flavour discovery at the centre of the brand’s latest communication.
Following its “Pickle Everything” outdoor campaign across Dubai, Sharjah and Ajman, KFC continues to give UAE audiences new flavours to explore. MIX’D builds on that invitation through personalisation, allowing customers to choose their chicken, sauce and seasoning. The latest rollout keeps menu discovery central to KFC’s outdoor presence, connecting a new product experience with a clear price message.
A Chicken Order Customers Can Make Their Own
KFC MIX’D introduces a preparation sequence built around personal choice. Customers pick their chicken, choose a sauce, add a sprinkle and shake the combination together. Each stage contributes to the finished order, giving the product a participatory element that extends beyond choosing an item from a menu.
The campaign’s “Unlimited Mixes” message communicates the freedom to explore different combinations. Meanwhile, the advertised AED 12 price gives that invitation a concrete reference. Together, these messages explain what makes the product different and how much the promoted offer costs, providing useful information for audiences encountering MIX’D for the first time.
Introducing MIX’D Across the UAE’s Roads
The outdoor rollout gives the launch room to communicate at different levels. The wide hoarding brings the preparation stages together, helping explain the sequence behind the product. Vertical roadside displays concentrate on the MIX’D name, food offering and price, creating a shorter introduction suited to their compact dimensions.
English and Arabic messaging support the campaign’s accessibility across the UAE’s diverse audience. A consistent black-and-red identity connects the placements, while the product’s central promise remains clear across the executions: choose a combination, bring the flavours together and try a different way of enjoying KFC chicken.
A Taste of KFC’s Next Chapter
Developed with TBWA\RAAD, “A Taste of What’s Next” is KFC’s regional brand platform across MENA. Its scope includes menu innovation, restaurant design, digital experiences and cultural activations, supported by outdoor, digital and social communication. MIX’D is among the first product innovations introduced under the platform, translating its invitation to explore into something customers can order and personalise.
The UAE campaign brings that regional direction into everyday view. Its message gives existing customers something new to consider while explaining the offer to people discovering it on the road. The connection between the broader platform and the specific product helps give “what’s next” an immediate meaning through flavour, choice and participation.
The launch also builds on a familiar part of KFC’s heritage. According to the brand’s official history, its original chicken bucket dates back to 1957. In the MIX’D campaign, the container takes an active role in the experience, becoming the place where customers shake their chosen ingredients together.
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