INSITE OOH Media Platform

KFC is putting pickles on the roadside menu across Dubai, Sharjah and Ajman with “Pickle Everything,” a D/OOH campaign promoting its limited-time offering from AED 12. Launched during the first week of October 2026, the rollout brings together hoardings, digital screens, Mega Com, lampposts and uni-poles, alongside a wide display above an underpass.

Following the brand’s September outdoor campaign, this appearance gives consumers a fresh reason to consider KFC. The familiar crispy chicken takes on a pickle-inspired flavour direction, supported by a menu selection that extends across a burger, a wrap and accompanying sides.

Putting a New Flavour on Familiar Routes

“Pickle Everything” and “NOW THAT’S A CRUNCH!” introduce the campaign through flavour and texture. Oversized food photography makes that promise tangible, showing crispy chicken, pickle slices and sauces across the featured products.

The green campaign identity gives the launch a recognisable character, while the red KFC name keeps the restaurant brand prominent. English and Arabic executions carry the concept across the outdoor network, with both languages appearing together on the wider displays.

The result is a straightforward invitation to try the range. Consumers can identify the food, recognise the retailer and register the starting price within the same roadside encounter.

From Broad Displays to Repeated Street-Level Encounters

The photographs show how the campaign adapts to different outdoor settings. A wide hoarding presents the menu selection together, giving the burger, wrap and sides room alongside bilingual headlines. More compact roadside displays arrange the same products around the central price message.

On lampposts, the communication becomes more selective. Individual executions spotlight a burger or wrap, while successive placements repeat the campaign along the road. This allows the range to unfold across several encounters, with the green background, KFC branding and price keeping the executions connected.

The display above the underpass adds another prominent point of contact. Its horizontal layout stretches the menu across the approach, while a nearby vertical placement repeats the offer. Together, they show how different formats can carry complementary versions of the same message within a single setting.

Bringing the Menu Closer to the Restaurant

One photographed billboard stands beside a visible KFC outlet, connecting the advertised food with a nearby place to purchase it. This placement gives the campaign a particularly practical role: introducing the new range close to the restaurant itself.

Elsewhere, digital screens and static billboards carry the menu into built-up neighbourhoods and traffic corridors. These settings place the launch within everyday journeys, creating opportunities for consumers to encounter the offering while travelling through the city.

The campaign therefore works at several levels, from announcing the range on large displays to maintaining its presence through repeated roadside placements.

A Starting Price That Travels with the Campaign

The “FROM AED 12” message appears inside a pickle-shaped badge, making the price part of the campaign’s central idea. The accompanying qualification, “Price based on menu item,” clarifies that the advertised figure is a starting price across the selection.

That detail gives the appetite-led imagery a concrete commercial message. Customers are introduced to a new flavour combination and a price point from which to explore it.

Across the photographed executions, KFC maintains this balance between novelty and familiarity. The pickle theme introduces something different, while recognisable chicken products and consistent branding connect it to the restaurant customers already know. Outdoor advertising carries that invitation from neighbourhood streets to larger road structures, keeping the new menu visible along the journey.