Dunkin', the world's leading Donuts and coffee chain, have made its summer appearance with its new OOH campaign "صيفك ع الرايق" since its last Christmas 2021 campaign

Dunkin' is promoting their ultimate summer meals and encouraging people to order from their endless offers. Either get Bagels, iced coffees, and Donuts and indulge in the ultimate deliciousness of Dunkin's taste. They are encouraging everyone to have a better beach time with Dunkin' savories to munch on, choose their favorite and fulfill your appetite by the sea to end their beach cravings! 

The ad visuals featured three stars of the audience's favorite show El-Kabeer Awy. The stars are Rahma Ahmed AKA Marbooha, Mostafa Ghareeb AKA El-Etra, and the one and only the wise Nafady or Hatem Salah.

The visuals portray the three stars promoting Dunkin's products, such as the drinks, sandwiches, and donuts in a cheerful atmosphere that reflects on the look and feel of the whole campaign, a positive vibe for the people to adjust their summer mood with Dunkin's goodies and chill within. At the same time, the second visual portrays the group of stars having fun on the beach with a box of Dunkin Donuts, refresher drink, bagel, and iced coffee, and their signature colors as well which are orange and pink as their identity. A powerful phrase as an ad message was used, "صيفك ع الرايق" which means "your summer is chilling" in English. 


 

The visuals portray the three stars promoting Dunkin's products, such as the drinks, sandwiches, and donuts in a cheerful atmosphere that reflects on the look and feel of the whole campaign, a positive vibe for the people to adjust their summer mood with Dunkin's goodies and chill within. At the same time, the second visual portrays the group of stars having fun on the beach with a box of Dunkin Donuts, refresher drink, bagel, and iced coffee, and their signature colors as well which are orange and pink as their identity. A powerful phrase as an ad message was used, "صيفك ع الرايق" which means "your summer is chilling" in English.



[AD] Started almost 70 years ago, with 12,500 stores in 46 countries. The American Donut Empire, Dunkin’ Donuts, is everything we, donut lovers, will ever need.  But, promoting the brand as only a donut place is quite unfair as Dunkin’ Donuts is famous for its freshly brewed coffee. Actually, it’s been known about Dunkin’ Donuts that they can prepare coffee in 25,000 ways... Unbelievable, right? 

In Quincy, Massachusetts, the name “Open Kettle,” was the start. And with two years of hard work, the first official Dunkin’ Donut branch was born. Some stories about the name came from dinking the donut into coffee; the rest was history. Don’t you agree that the past was great? The future is even greater, especially with the existence of digital advertising that can boost a mogul like Dunkin’ to stand out even more! The website will be launched soon. You can keep an eye on https://dunkin.eg/, but until then, you can order the freshest donuts in town through the ordering apps or Dunkin’ stores.

Worth mentioning, that the campaign running on OOH, and DOOH. But the great highlight of the campaign is the catchy glimpse of the campaign on the first synchronized screenplay of Zayed Digital Boards, the new medium of OUTSITE OOH Media Agency. However, the ad grabs the attention of the audience in one of the most crowded spots in El-Shaikh Zayed City, the medium is placed strategically at the entrance/exit of the city, near the city shuttle station arena, and one of the highest-trafficked attractions points in the Greater Cairo, Hyperone on the 26th. of July axis.

Learn insights about Dunkin’s campaign by checking out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai.



Campaign Credits

Industry: Foodservice

Brand: DUNKIN'

Advertiser: Dunkin' EG

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Brand Ambassador | Zayed Digital Boards (ZDB) | Rahma Ahmed | Mostafa Ghareeb | Hatem Salah | #ThinkDOOH

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