The fast-food pioneer McDonald’s climbs UAE’s billboards following their prior appearance promoting McCafé’s iced lattes with a new feature, spotlighting the mouthwatering “Signature Collection”. 

As usual, the highly demanded multinational food-chain successfully entices UAE’s audience, and encourages them to try out their marvelous creations. The Signature Collection is back once again on Dubai’s billboards, showcased on the billboards in an extremely appetizing manner, utilizing a black background to bring forth the sandwiches in the collection to the foreground. The sandwiches in the collection include the Spicy Crunchy Chicken, The Beef Mushroom and The Mushroom Chicken all rocking the fluffy sesame seed artisan bun. In some ad spaces, the focus is solely on the sandwiches in the collection, and in others the different sandwiches are accompanied by McDonald’s super tasty, golden fries and refreshing iced soda drinks perfect for the hot weather. The ad design is extremely appealing and easily grabs the attention of on-goers. The logo and campaign name are clearly noted, in addition to an extremely subtle illustration of the Halal accreditation logo.  

McDonald’s limited signature collection campaign was released on Dubai’s billboards in the fourth week of July upon Unipoles and Lampposts.  

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

OOH Size: Lamppost | Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Promotional Campaign

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