INSITE OOH Media Platform

CIB and Share Rewards bring the appeal of more rewarding shopping to Cairo’s billboards, spotlighting the CIB SHARE Visa Signature credit card through an outdoor campaign built around an eye-catching 8% message. Connecting banking with shopping, dining and entertainment, the campaign puts the card’s benefits in settings that audiences can recognise from their own days out.

The proposition gives prospective cardholders a clear reason to explore the offering. According to CIB, the Signature card earns 8% back as SHARE points on eligible spending within Majid Al Futtaim’s participating destinations, subject to applicable limits and terms. The reward is issued as points for redemption within the SHARE programme.

Everyday Spending Meets Familiar Destinations

The campaign connects the card with places where customers already shop and spend their leisure time. Mall of Egypt, City Centre, Carrefour, VOX Cinemas, Magic Planet and Ski Egypt appear across the creative, giving the rewards proposition a recognisable context.

For audiences encountering the billboards, these names help make the offer tangible. A supermarket visit, a shopping trip or a cinema outing becomes a relevant occasion for considering the card. This grounds the campaign in customer routines and gives its banking message a broader lifestyle appeal.

The partnership between CIB, SHARE and Visa remains visible through the branding along the lower edge. Together with the destination logos, it identifies the organisations behind the offering and the settings associated with its use.

An Oversized Card Connects the Campaign

The creative places a woman on an oversized CIB SHARE Visa Signature card, turning the product itself into the central feature of the scene. In the mall execution, she wears a mustard-yellow blazer against a backdrop of shopfronts and glass railings, bringing the card directly into a familiar shopping environment.

Other executions described in the rollout extend the idea across different leisure settings, including Ski Egypt. The changing surroundings give the campaign variety while preserving a consistent connection between the card and the experiences it accompanies.

The visual device serves a clear outdoor purpose: it makes a small banking product prominent enough to anchor a large billboard. Audiences can connect the card, the setting and the rewards message within the same composition.

The 8% Message Leads the Roadside Encounter

Bright pink Arabic lettering carries the main proposition across the billboard, with the 8% figure receiving particular emphasis. Its contrast against the darker setting makes the reward the dominant written message, supported by the card image and participating destination logos.

This hierarchy gives the campaign a focused starting point for a brief roadside encounter. The percentage introduces the benefit, the setting illustrates its relevance, and the branding identifies the offer. A prompt to apply for the CIB SHARE Visa card provides the next step for interested audiences.

The conversational Arabic also brings an approachable tone to the banking message. It presents rewards in the language of getting something back from spending, keeping the headline closely connected to the customer benefit.

Turning Outdoor Awareness Into Product Interest

The Cairo campaign gives the CIB SHARE card a visible role in shopping and leisure, using familiar destinations to explain why its rewards could matter to prospective customers. Its strongest connection is between the advertised percentage and the places where cardholders can earn points.

Outdoor advertising provides the initial introduction, while the application journey offers space to explore eligibility, spending limits and the benefits of each card tier. This allows the billboard to maintain a concise message without treating the headline percentage as a complete explanation of the product.

Beyond the campaign, CIB states that SHARE points can be redeemed through the SHARE app at more than 800 stores and participating destinations, with every 10 SHARE points equivalent to EGP 1. That redemption network gives practical context to the rewards promoted across Cairo’s roads.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai, to learn more about this campaign.