In a ceremonial celebratory appearance, Arab Bank showed up in Cairo’s streets euphorically in an out-of-home advertising campaign that seemed to have only one message “Best Bank Award Winner for the year 2022” In plain clear words, the billboards that glowed in blue, the color of strength, emerged the campaign-oriented message that reads “Arab Bank…Best Bank in the Middle East Region for the year 2022,” adding “ For the Seventh Year in a Row.” The Out-of-Home billboard also highlighted the exact slogan of the last campaign that rocked the capital streets last April that reads “Success is a Journey,” which perfectly reflects the victory spirit of this current one. On the left, a white envelope wrapped in satin ribbon swayed with an outer phrase “ Best Bank Award 2022” while annexed with “Global Finance” about Global Finance Magazine, the award grantor. More is yet to be discovered about Arab Bank campaigns through the Monitoring Out of Home (MOOH), the dedicated media intelligence agency analysis system active in Cairo and Dubai.
