INSITE OOH Media Platform

CIB climbs up on Cairo’s OOH open space to promote its new VISA Business Platinum Credit Cards for business growth and development after its prior campaign for sustainability back in November 2022.

The campaign uses the main tagline which translates to “With CIB VISA Business Platinum Card Your Work Has Become Easier” portraying the actual credit card right below the tagline. One of the ad visuals portrays a man in his office who seems to be thinking too much and talking to himself, similar to the television version of the ad. One clone of him is sitting on the desk while the other two are standing on opposite sides of the office desk. Other visuals show different settings of the man initiating conversation with himself. CIB’s message is that people don’t need to do this anymore and that they have found a solution for all that with VISA Business Platinum Credit Card which offers a reliable partner for every business venture. 

With this credit card, members can spread out their company’s payments over 6 months without any interest or additional charges. There’s no limit to how much a person can purchase. Card holders can also keep their business moving forward and pay their social media advertising, utilities, governmental payments, fuel expenses, and more. People can enjoy quick credit approvals on CIB’s independant unsecured credit card programs and protect their funds. The CIB VISA Business Platinum Credit Card also provides exclusive offers, cards for the entire business team and empowers daily business decisions. 

The ad visual also embeds the bank’s main slogan which translates to “A Bank You Can Trust” on the top left of the billboard. The campaign also informs audiences about the bank’s handle on social media which is CIBEgypt along with including the bank’s website for additional information. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.