INSITE OOH Media Platform

February 2026 arrived with the quiet confidence of a market that no longer needs to announce itself. Across Greater Cairo's streets, highways, and commercial corridors, outdoor advertising continued to hold its ground and then some, with occupancy climbing to 85.6% across 22,607 monitored faces — a figure that reflects not just volume, but the deliberate, sustained investment of advertisers who have made outdoor a fixture rather than a footnote in their media strategies.

This report draws on continuous monitoring of outdoor campaigns across Greater Cairo, underpinned by proprietary data on visibility, frequency, and format distribution. Campaigns have been classified by sector, with particular attention to DOOH activations and their growing role in shaping how brands engage with audiences at scale. Month-on-month and year-on-year comparisons have been incorporated alongside expert insights and market benchmarks, offering a layered view of where Egypt's OOH landscape stands today and the direction in which it appears to be moving. What follows is not simply a record of numbers, but an attempt to read what those numbers mean for a medium that continues to earn its place at the center of Egypt's marketing conversation.

Occupancy Rate 

Of the 22,607 outdoor faces monitored in February, 19,360 are actively occupied and 3,247 remain available, placing overall occupancy at 85.6%. That figure speaks to a market operating well above casual demand, sustained by advertisers who continue to treat outdoor as a primary channel rather than a supporting one. The addition of 189 new locations during the same period points to something equally significant: the infrastructure itself is still growing, drawing investment even as existing inventory holds firm. Together, these numbers paint a picture of a medium that is neither coasting nor correcting, but expanding with purpose.

Industry Occupancy Rate

Real Estate remains the undisputed leader of Egypt's OOH market, commanding 8,206 faces and roughly 42.4% of all recorded activity. Telecommunications holds a strong second position with 2,494 faces (12.9%), ahead of FMCG at 1,455 faces (7.5%). Media & Broadcasting follows with 1,389 faces (7.2%), and Public Administration rounds out the top five with 883 faces (4.6%).

In the mid-tier, Automotive registers 727 faces (3.8%), while Finance & Investment and Healthcare occupy nearly identical ground at 662 (3.4%) and 649 faces (3.4%) respectively. Foodservice, with 612 faces (3.2%), reflects persistent consumer-facing activity, and Retail holds its presence at 487 faces (2.5%).

Further down the spread, Hospitality accounts for 320 faces (1.7%) and Social Services for 285 (1.5%). Industrial & Technical Supplies contributes 184 faces (1.0%), Consumer Electronics 155 (0.8%), and Ceramics 129 (0.7%), marking the lower boundary of the named sectors. The Others category closes the picture with 723 faces (3.7%), a reminder that Egypt's OOH market draws from a wide and varied pool of advertisers, keeping the competitive landscape as broad as it is active.

Year-on-Year Analysis 

February 2026 delivered a measured yet confident performance in Egypt's OOH market, with occupancy edging up to 85.6% compared to the 84.2% recorded in February 2025, a year-on-year gain of 1.4 percentage points. That incremental rise, modest as it appears, carries weight in a market that had already demonstrated strength in the prior year, suggesting that demand is not merely holding but gradually deepening.

Where February 2025 saw Real Estate pull back from January levels while Telecommunications and Media & Broadcasting picked up momentum, February 2026 shows a more settled distribution of activity across sectors. Real Estate continues to anchor the market with 8,206 faces, and Telecommunications maintains a firm second position, reflecting the sustained appetite of Egypt's two most OOH-reliant industries. FMCG, Media & Broadcasting, and Public Administration round out a top tier that collectively accounts for a significant share of occupied inventory.

The addition of 189 new locations further distinguishes this February from its predecessor, pointing to an infrastructure that is actively being built out rather than simply absorbed. Compared to February 2025, when year-on-year growth was driven largely by real estate and media activity, February 2026 presents a broader base of engagement, with mid-tier sectors such as Automotive, Finance, and Healthcare all maintaining visible presence.

Taken together, the data affirms that Egypt's OOH market enters 2026 on firmer footing than it did a year prior, with occupancy trending upward, new inventory entering the ecosystem, and advertiser commitment showing few signs of retreat.

Month-on-Month Analysis

February 2026 recorded a modest but meaningful improvement over January, with overall occupancy climbing from 85.0% to 85.6% as occupied faces rose from 18,517 to 19,360. The monitored inventory itself expanded across the period, growing from 21,801 to 22,607 faces, yet available supply still narrowed slightly from 3,284 to 3,247 — a sign that new faces are being absorbed into the market at a pace that keeps utilization firm rather than diluted.

On the sector level, the month-on-month shifts largely echo patterns seen in the January-to-February transition of the prior year, though with some variation in emphasis.

Real Estate, which shed activity between January and February 2025, appears to have followed a comparable seasonal rhythm this year, remaining the market's single largest occupant at 8,206 faces while yielding some ground relative to January's broader mix. Telecommunications, which gained 3% month-on-month in February 2025, again shows a strengthened presence at 2,494 faces, consistent with the sector's tendency to accelerate activity as the first quarter progresses. Media & Broadcasting, which posted a 7.7% increase between January and February 2025, maintains notable visibility at 1,389 faces, suggesting the sector continues to leverage the post-January window for heightened outdoor exposure. FMCG holds steady at 1,455 faces, broadly in line with the marginal fluctuations that have historically characterized the sector across this period. Healthcare, which registered only a fractional shift in February 2025, similarly holds its ground at 649 faces, reflecting the sector's consistent rather than reactive approach to OOH investment.

Overall, February 2026's month-on-month trajectory points to a market that is neither surging nor softening, but settling into a pattern of disciplined, sustained utilization.

Conclusion

February 2026 closes as a month that asked little of Egypt's OOH market and received a great deal in return. An 85.6% occupancy rate, 189 new locations, and year-on-year growth that builds on an already strong foundation are not the hallmarks of a medium in transition — they are the hallmarks of one that has found its footing. The sector hierarchy remains largely intact, with Real Estate, Telecommunications, and FMCG holding the positions that advertisers and observers have come to expect, while the mid-tier continues to fill out with enough consistency to suggest structural rather than opportunistic demand.

What the numbers ultimately describe is a market that is maturing without stagnating. Inventory grows, utilization holds, and the advertiser base broadens, each trend reinforcing the others in a cycle that points toward continued stability. For brands that have long treated outdoor as a core channel, February's data offers confirmation. For those still weighing its place in the mix, it offers a more compelling case than most months manage to make quietly.