INSITE OOH Media Platform

Metro Markets, the retail chain, has launched a brand new campaign to take over Greater Cairo’s Out-of-Home scene. This marks Metro’s return to OOH following a long hiatus since their previous campaign in March of 2021. 

If you were on any of Greater Cairo’s busiest roads: Ring Road, 6th of October bridge, Waslet Dahshour, and the 26th of July in the West, then you would have definitely spotted Metro’s visuals. With Metro’s signature deep blue serving as the backdrop, the campaign used a minimalist, simple template, with the only difference between visuals being the product displayed. For instance, one visual displayed a premium collection of baked goods, including croissants, baguettes, and sourdough bread. Another visual included prime cuts of meat that shone with marbling, which could only point to the quality of the meat. The copy only helped transmit this feeling of Premium Positioning further. It read: “It Matters, Because It’s Metro," which was done through a clever rhyme scheme in Arabic. The creative direction of the visuals strays away from clutter and allows Metro’s premium line of products to be the stars of the show. 

With this rollout, Metro reclaims its space across Greater Cairo’s Out-of-Home scene, reasserting its position as a leading retail destination. By maintaining a minimalist approach, focusing on simplicity and product excellence, the brand positioned itself as a premium provider of everyday essentials. The campaign allowed Metro to reconnect with audiences at scale and remind consumers why, when it comes to quality, it truly matters because it’s Metro.
To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.