INSITE OOH Media Platform

With no time to waste, Carrefour is back and aiming for total market domination by unleashing a month of unmissable offers. Just as their previous campaign wrapped around November 6th, the retail giant has launched a massive campaign across Cairo's billboards with a focal point of 'Offers That Don't Joke!"

A deep analysis of the billboards shows this "word-of-mouth" strategy in brilliant detail. The campaign first evolved from a "teaser" phase, which simply promised "Offers That Don't End" for 30 days. The main event, however, is the "no-joke" slogan, brought to life on powerful red-and-blue color-block designs. The genius is the text. The ads simulate a viral, city-wide conversation by featuring a "cast" of relatable, excited people who are all exclaiming in disbelief, using common Egyptian phrases. One ad, showing a woman with an air fryer, asks in total shock, "Does such a thing exist?" Another, often stacked right below it, answers back: "Yes, such a thing exists!" This conversational tactic continues across other billboards, with people yelling "Ya Salam!" and "Ya Gamaloh!" next to the deals on electronics. This is a masterstroke, simulating a viral "word-of-mouth" buzz that makes the deals feel unbelievably good. But the final, overwhelming knockout punch is the payment strategy.

This isn't just a partnership; Carrefour has assembled an unprecedented army of partners. At the bottom of every ad, they've stacked the logos for valU, QNB, Banque Misr, Suhoola, ContactNow, Forsa, CIB, and NBE. By bringing everyone to the table, they have removed every possible barrier to purchase. The full, cohesive message is a market-dominating statement: "Our 'no-joke' deals are so good people are literally shouting about them... and we have made it impossible for you to not be able to pay for it all in installments."

inquiring more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.