Sharaf DG stays ahead of the trends. Studying their consumer market and target audience in the UAE, the retail shopping brand knows them inside out, thus bringing forth the newest addition to the tech market; the iPhone 16 Pro. Following their last OOH campaign, Sharaf DG just released a new OOH campaign in Dubai. It’s not only the newest, hottest gadget in the market they’re advertising. It’s also an unmissable offer, stating, “Get the new iPhone 16 Pro with 80% guaranteed buyback”. The brand highlights the availability of the device and a buyback guarantee, what more could the average Dubai citizen crave? Dark and dramatic, the visuals showcase the iPhone 16 Pro in all its glory, spotlighting the device with its sleek design and clean finishing. The billboard is a clear example of Sharaf DG's ability to cater to the needs of their target audience. Through their OOH positioning and marketing the ad in Dubai, rather than any other city in the UAE, they show understanding of their consumers, and live up to their legacy of always introducing the latest tech products, such as the iPhone 16 Pro, to the market. In the fourth week of October, the campaign was showcased on Dubai’s uni-poles.
