INSITE OOH Media Platform

In a time of renewal and preparation, Creative Closets, the leading provider of custom storage solutions returns to the UAE's largest billboards with its smart storage vision. 
After being away from the outside landscape for almost ten months, Creative Closets has made a comeback to the UAE's main streets with a large-format awareness campaign centered around a straightforward Ramadan offer: Save up to 35%. 
The campaign shows off warm gold and deep espresso color scheme of the campaign makes it stand out. The offer is immediately tied to the season by the background's leaning toward rich, dark browns with gold highlights that evoke Ramadan lantern patterns. The visuals of the crescent moon and hanging lanterns support the festive theme without overpowering the design.
The bold and dominant 35% offer is surrounded by highly legible white and gold writing that contrasts well at high speeds. Instead of a simple product photo, the fully illuminated walk-in closet interior on the left provides warmth and aspiration by highlighting texture, lighting, and high-end craftsmanship.
The campaign has popped in the second week of February on hoarding boards.