INSITE OOH Media Platform

The world’s largest entrepreneurial event is knocking on the doors! To promote the next MegaCampus Summit, which will take place at Coca-Cola Arena from March 6–7, MegaCampus, the global organizer of some of the biggest lecture events in the world, has started a major DOOH takeover throughout Dubai.
MegaCampus organizes massive edutainment lecture events that bring education and fun together on one platform in collaboration with major cities across the globe, alongside massive role leaders.
There is absolutely no space for doubt in the billboard images. "MEGACAMPUS SUMMIT" is boldly displayed at the center, supported by the compelling assertion that it is the "largest entrepreneurial event in the world," as well as the Arabic phrase for it. Speaker headshots featuring Dave Ulrich, Magnus Carlsen, Wim Hof, Robert Greene, and James Cameron lend legitimacy and international clout. The ticket platform and event dates are prominently displayed for instant action.

A gradient background of dark blue and red is used in the campaign's visuals to increase authority and contrast while guaranteeing optimal reading on large-format highway billboards. Although vertical digital screens in high-traffic areas provide message continuity across formats, the summit's scale is enhanced by the expanded horizontal super-size format.
The campaign has been seen around the UAE in the second week of February.