Ramadan's Promotional Campaign by Creative Closets on Dubai Hoardings
Dubai’s urban landscape is a battleground for brands vying for attention, and hoarding displays have become a dominant medium for high-impact advertising. One striking example is the latest campaign by Creative Closets, strategically placed along a busy highway to capture the eyes of commuters and passersby.
Founded in 1997, Creative Closets pioneered the concept of custom closets in the Middle East and has since expanded to eight showrooms across four countries. Their reputation for innovation was further reinforced in 2023 when they partnered with ARISTO to showcase their cutting-edge designs at INDEX Dubai. Their latest hoarding campaign reflects this legacy, blending sleek visuals with persuasive messaging. The display features a well-lit, luxurious closet interior, exuding sophistication and organization. Promotional elements, including a 35% Ramadan discount and a 25-year guarantee, highlight both value and trust.
Beyond aesthetics, the campaign aligns with seasonal consumer behavior. Ramadan is a time when many invest in home improvements, making the timing of this promotion highly strategic. The placement along a major road maximizes exposure, reinforcing brand presence while encouraging immediate action through the prominently displayed contact details.
This hoarding display is more than just an advertisement; it’s a testament to Creative Closets’ industry leadership and commitment to excellence.
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