IKEA’s definition to many of us is the place where we forget about the time to go from one aisle to another till we buy items that are not even on our shopping list yet we can’t let go. The furniture & interior brand just released a campaign after the previous one with two months. This time the brand offers a promotion with 25% off discount vouchers to their customers for a minimum purchase of Dhs400 from Feb 9th till March 8th to give the interested customers one full month to enjoy the promotion. Using tidy, clean artwork to showcase the campaign was the line IKEA followed for their audience. And spread the campaign in Dubai in the second week of Feb. The reason behind choosing hoarding displays is their large size and captivating placement; hoardings attract potential customers while simultaneously showcasing your message in a manner that attracts consumers. Hoardings naturally attract the attention of everyone passing by. IKEA depended on Media 247 and Media World as media providers for this campaign.