“Elegance is an attitude” That’s how Longines chose to make their debut for their latest master collection. As the first week of April started, Dubai digital screens were lit by the latest Longines digital outdoor campaign. The visuals are mainly shot during a polo race sponsored by Longines to reflect authenticity and elegance, as polo is a sport known very commonly amongst the elite, and it’s also one of the oldest ones that reflects the history of Longines success. With the stunning tagline “Elegance is an Attitude” and the logo of Rivoly Group, which is the main advertiser for the campaign. Longines was founded in 1832 at Saint-Imier in Switzerland and is considered to be one of the oldest trademark watchmakers. The Master Collection, as quoted by the Longines website, is “the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005.”. This campaign followed the brand's latest one in Dubai back in March 2023. Browse through the many areas of our Insiteopedia to learn more about outdoor advertising and the most recent OOH campaigns in the United Arab Emirates.
