Attention all fashion enthusiasts! Apparel Group has just launched a thrilling OOH campaign that will leave you wanting more. The campaign promotes the new collaboration between Steve Madden and Saudi influencer Fozaza, bringing fresh and exclusive items to the brand's collection.\r\nWith the help of the OOH campaign, Apparel Group is bringing the magic of this collaboration to life. The ads showcase visuals of Fozaza rocking the new items in the desert, highlighting the cultural association with the messaging of Heritage Reflection. The fashion influencer's chic style and unique fashion sense perfectly complement the new items, bringing them to life in a way only she can.\r\nSteve Madden is known for their stylish and comfortable footwear, and Fozaza's fashion sense is second to none. Together, they have created a collection that is both trendy and timeless, reflecting the heritage of Saudi culture in a modern and innovative way.\r\nThe new collection is designed to cater to fashion-forward individuals who are unafraid to take risks and stand out from the crowd. From statement heels to trendy handbags, the collection has something for everyone. The collaboration is exclusive and limited, so make sure to grab your favorite items before they're gone.\r\nWhether you're looking to update your wardrobe or make a statement at a special event, the new Steve Madden x Fozaza collection is the perfect addition to your fashion arsenal. \r\nThis campaign was first seen in the third week of March in Dubai, featuring on Media World's hoardings.