INSITE OOH Media Platform

A smartphone upgrade involves more than choosing a handset. Payment flexibility, added benefits and the retailer behind the offer can all influence the purchase. iQ Store brings these considerations together in its latest campaign featuring vivo and HONOR, placing both brands across digital screens in Greater Cairo. Powered by OUTSITE Billboards, the exclusively digital out-of-home campaign presents smartphone offers alongside free gifts and instalment options, giving audiences practical reasons to explore their next upgrade.

The campaign extends across Cairo, Giza and Sheikh Zayed, connecting established neighbourhoods with routes serving the capital’s western communities. Across the featured executions, iQ Store remains the common purchasing destination, bringing different smartphone choices under a consistent retail message focused on added value and payment convenience.

vivo and HONOR Share a Retail Proposition

The campaign features separate executions for the vivo V80 and HONOR X9e Pro 5G, allowing each handset to carry its own offer while maintaining iQ Store’s identity. This approach introduces choice within the campaign, giving consumers different products to consider through the same retailer.

The HONOR execution pairs the featured smartphone with HONOR Choice Earbuds E6i as a free gift. The vivo execution also highlights complimentary items, including a cover and earbuds. These additions broaden the proposition beyond the handset, presenting accessories as part of the incentive to purchase.

Across both executions, payment flexibility receives prominent attention. The campaign advertises instalments over 24 months alongside a “Triple Zero” offer, communicating zero down payment, zero interest and zero administrative fees. The accompanying Arabic messaging reinforces the proposition of buying at the cash price.

Together, these elements address two practical considerations: what customers receive and how they pay. The gifts add a tangible benefit, while the instalment terms introduce a way to spread the expense. Consumers can follow up with iQ Store to confirm availability and the conditions attached to each offer.

Connecting Cairo, Giza and Sheikh Zayed

The campaign’s geographical distribution places these offers along several familiar Greater Cairo routes. In Cairo, the documented locations include Salah Salem near Cairo International Stadium and the 15th of May Bridge in Zamalek, bringing the retailer’s message into journeys through the capital and across the Nile.

In Giza, screens appear on Mohy El Din Abu El Ezz Street in Dokki and Lebanon Street in Mohandessin. These placements extend the campaign into established districts where residential streets, commercial activity and everyday travel intersect.

The distribution continues west along the 26th of July Corridor, with locations identified near Hyper One and the Sheikh Zayed entrance section. This adds routes serving western Greater Cairo to the campaign’s presence across central districts.

The spread creates opportunities for the retailer’s message to appear in different daily contexts, from neighbourhood errands to journeys between Cairo and Sheikh Zayed. Across these locations, a consistent retail identity connects the product offers, supporting recognition among audiences who may encounter the campaign along more than one route during their regular travels.

OUTSITE Billboards Powers the DOOH Campaign

Powered by OUTSITE Billboards, the campaign uses DOOH exclusively to carry iQ Store’s offers into public view. Digital screens provide the setting for both brand executions, keeping the retailer’s proposition consistent while accommodating different handsets and accompanying gifts.

The commercial message remains direct throughout: consider the smartphone, review the added benefits and explore the payment options. iQ Store’s yellow branding and character connect the executions, helping audiences associate both vivo and HONOR offers with the same store.

The displayed hotline, 16782, gives interested consumers a clear route to enquire. The HONOR execution also features www.iq-mobiles.com, extending the journey from roadside exposure to further product and purchasing information.

Continuing iQ Store’s Digital Outdoor Presence

The campaign follows iQ Store’s previous DOOH appearance featuring Samsung and HONOR. This rollout brings vivo and HONOR into the retailer’s outdoor communication, continuing its use of digital screens to present smartphone purchase incentives.

Its central proposition travels across both executions and the documented locations: a choice of devices supported by gifts and instalment messaging. That consistency gives the campaign a clear purpose across Greater Cairo’s daily journeys.

For iQ Store, the campaign also reinforces its position within the purchase decision. Both smartphone brands attract attention, while the retailer brings their respective offers together and provides the contact point for customers considering their next device.