The Apple Watch, the iPhone, the AirPods, the iPad, and the MacBook Pro have all gathered on Cairo’s billboards as a promotion for Apple’s new OOH campaign. The tech giant’s prestigious reputation of being a pioneer of technological innovation is on full display in the outdoor advertisement, so their products take center stage as a sufficient testament to their precedence. The last time Apple took over Cairo’s OOH arena was with the reveal of the iPhone 12, and now they’re back stronger than ever. The banner features an enticing offer, revealing the new 18 months installments plan for all its products, without any interest. The banner features the authorized Apple retailers in the country, such as Tradeline, Switch Plus, Link’Em stores, Raya, Mobilaty, and 2B. The ad copy also focuses on the practicality of Apple’s devices, emphasizing productivity and mobility, which are two concepts associated with the brand. The ad uses subdued colors, avoiding any forms of excess in the design, opting however for a more professional and pristine look. A light shade of grey is used as a background for the devices, while the bottom banner sports a white background to give prominence to the retailers’ names. Want to learn more about Apple's campaign? Visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
