Selfie expert and leader OPPO has surprised the Egyptian market once again with the launch of a new smartphone model, the OPPO F9. The ads focus on the flash-charge technology VOOC, as well as the new innovative gradient colors of the design and the water-drop screen display. The variety of visuals dazzle audiences with colorful neon motifs under the dominance of purple, which results in highly visible billboards for commuters on the roads. The campaign has spread gradually since mid-September with avant-garde media planning, gathering a high number of ad faces in one strategic area of October Bridge, thus increasing brand awareness and product recognition.
