INSITE OOH Media Platform

Contact Developments returns to Cairo’s OOH landscape after a hiatus since their last campaign in March 2022. The brand makes a strong reentry with a branding campaign that leverages high-impact visuals and a sophisticated color palette to assert its presence in the luxury real estate market.

The campaign’s billboards span key roads across greater Cairo, from 90 Street to the 6th of October Bridge and the 26th of July Axis, ensuring maximum visibility to both commuters and audiences in those regions, respectively. Visually, the campaign leans into the essence of luxury living. Each billboard features a deep royal green backdrop, conveying prestige and elegance, with Contact Developments’ name prominently displayed for immediate brand recognition. Included in the visuals used was a central image depicting a woman standing on the balcony of a penthouse, evoking a lifestyle of elevated living and sophistication.

The campaign’s core message, “Global Hospitality Experience,” is a reflection of Contact Developments’ core values. By placing the subject in a premium residential setting, Contact Developments conveys a promise of exclusivity, refinement, and high-quality living.

The billboards achieved a balance between striking visibility and narrative depth through the combination of prestigious colors, thoughtful composition, and strategic placement. The royal green remains the star of the show by drawing attention from a distance, while the imagery encourages closer engagement, allowing viewers to connect with the luxury lifestyle being presented and allowing the audience to feel the sense of global hospitality that Contact Developments offers to the real estate market.