Mashreq Introduces Its New Aura Credit Cards Through a UAE D/OOH Campaign
Mashreq Bank is connecting its latest credit card launch with familiar shopping and dining destinations through a new outdoor campaign in Dubai. Appearing on hoardings and digital screens during the fourth week of October 2026, the campaign introduces Mashreq Aura Credit Cards with a headline offer of up to 25% off and up to 12% back.
The activity follows Mashreq’s June 2026 Neo Biz campaign, shifting the conversation from business banking to consumer spending. This time, the bank gives audiences a reason to consider its cards through the places where they shop, eat and spend time.
Bringing Banking and Retail Rewards Together
The launch brings together Mashreq, Mastercard and Aura, Alshaya Group’s loyalty programme. The range comprises the Mashreq Aura, Aura World and Aura World Elite credit cards, connecting payment services with rewards across participating Alshaya brands in the UAE.
The advertised benefits give the partnership an immediate consumer context. Discounts address the purchase being made, while rewards offer value that customers can redeem through Aura. This makes the card proposition relevant to familiar routines, including a coffee stop, a restaurant visit or a shopping trip.
The “12% back” message refers to rewards credited as Aura points. Benefits vary by card tier, with the highest advertised rates associated with Aura World Elite. Discounts and rewards remain subject to participating brands, eligible purchases and the applicable terms.
Familiar Brands Give the Offer Context
The campaign’s “Across 50 Brands” message introduces the breadth of the retail network. Names featured on the hoarding include Starbucks, Primark, Victoria’s Secret, Ulta Beauty, H&M and American Eagle, placing the Aura proposition alongside businesses audiences may already recognise.
Those names make the partnership easier to understand. They connect a financial product with specific shopping interests and everyday occasions. Individual benefits and exclusions differ, so the brand line-up represents the wider network rather than a promise that every advertised benefit applies equally at every retailer.
A Product Launch Across Dubai’s Daily Routes
Dubai’s roads give Mashreq a setting in which to introduce the cards beyond banking channels. The campaign reaches audiences during journeys that may already involve shopping, dining or leisure, placing the product within the wider context of daily spending.
Hoardings and bridge-mounted digital screens carry the same core invitation, supported by Arabic and English communication. For a new card range, this consistency can help audiences connect the Aura name with Mashreq and remember the central benefits before exploring the product in greater detail.
The campaign gives Mashreq a clear consumer message: its new cards link banking with an established retail loyalty programme. Outdoor advertising introduces that relationship at scale, creating an entry point for customers to investigate which card and benefits fit their spending habits.
Mashreq’s history dates to 1967, when it was established in Dubai as Bank of Oman. The bank adopted the Mashreq name in 1993.
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