A new outdoor advertising campaign by Emirates NBD was spotted on the streets of Dubai using the uni-pole, digital screen, and hoarding billboards. The campaign is all about winning, and this is not the first time NBD has offered prizes on their billboards; they did something similar in their last campaign in December 2022. That’s when they offered +12 Million cash prizes for bank clients. Furthermore, the campaign’s name is very simple and catchy, the bank used only three words “Save. Win. Drive” yet it does clearly show the purpose behind the campaign. Also, the campaign shows some photos of the gifts like a Mercedes car and a watch. However, on the digital screens, they provided us with more information about the offer, in which they changed the ad copy to “win from 3 Mercedes-AMG G 63 cars” Moreover, the campaign’s ad copy came in both English and Arabic languages in order to communicate with almost every demography on the street. The campaign has been spotted on more than one major road in Dubai, which indicates a geo-distribution that targets a broad audience and therefore introduces the offer to a newer demographic. This campaign was spotted in the fourth week of January on Uni Poles, digital screens, and hoarding billboards.
