INSITE OOH Media Platform

The morning commute along the UAE’s bustling highways has been transformed into a gallery of inspiration as Jebel Ali School’s latest outdoor advertising campaign takes center stage on towering billboards. 

From the very first glance, the campaign is sure to grab the viewer's eye with a beautiful combination of colors, navy blue and sky blue, which represent a connection between the past, present, and endless possibilities of the future. The campaign features billboards that are not just ads but rather an insight into the school community. On the left side, the Jebel Ali School logo is presented in bold white, with the curves of the emblem indicating the process of growth and progress throughout a student’s academic life. It is contrasted by the gradient transition from dark to light tones, reflecting the child’s mind as it evolves through learning.

The heart of the campaign is represented by three words, Belong, Believe, and Become, that act as guidance toward development. A clear and modern style of typography is used which helps in conveying the right message to passerby. By incorporating a human element into the design, through an illustration showing two embracing young children and graduates wearing dignified poses, one gets to see the full cycle of the education process at JAS from start to finish. It is an effective way of translating the idea of academic performance into actual emotional performance.

The new campaign took off on UAE’s hoarding billboards in the second week of April.