INSITE OOH Media Platform

KFH Egypt returns to Out of Home with a campaign that puts simplicity and reward at the heart of its message. Rolling out across Greater Cairo, the latest visuals spotlight the bank’s Savings Certificate and the promise of “two gold cups” for customers. The creative leans into a strong, instantly readable idea: gold coins stacked high against a dark green background, paired with bold Arabic copy that communicates value and trust.

The billboard commands attention through contrast. The warm glow of the gold coins stands out against the deep backdrop, creating a premium feel that aligns with the product offering. The visual language is direct and benefit led. “With the Savings Certificate from Kuwait Finance House Egypt, two gold cups” is a message that is both aspirational and tangible. It translates financial returns into a concrete reward, making the proposition easier to grasp for a wide audience.

Placed in high traffic locations across Greater Cairo, the campaign benefits from scale and repetition. Large format placements ensure legibility from a distance, while the clean layout avoids clutter. The KFH Egypt logo anchors the design in the lower left corner, reinforcing brand recall without competing with the main message.

Following the brand’s previous “Limitless Horizons” OOH presence, this campaign shifts the focus from broad ambition to specific gain. It demonstrates how KFH Egypt continues to use OOH as a powerful channel to communicate financial solutions in a clear, confident, and visually compelling way.