ADCB is a full-service entity in the field of banking that offers a wide range of products and services, such as retail banking, wealth management, commercial banking, and Islamic banking. The UAE bank takes great pride in its noble perspective on treating its customers because they simply aim to build a lifetime unique partnership with every particular customer of theirs.

Since the Abu Dhabi Commercial Bank aims to be number one in the region, they have to provide the ultimate service and parade it in the best way possible. That is why the Abu Dhabi-based bank introduces Signature and Infinite visas, which provide free entry to a whole number of beaches throughout the UAE. 

The alluring campaign used a sky-like background with a couple starring in beachwear to ensure the cozy atmosphere of the beach. The campaign also featured some of the dazzling beaches you will be granted access to once you have either of both visas. According to the ads, all you have to do is send “ALL” to 2626 and experience the personalized privileges, rewards, and services.

This campaign appeared in Dubai and Abu Dhabi in the second week of November and was displayed on hoardings and lampposts. The creative concept of the OOH campaign can be spotted obviously in the die cut. 

The Art & Science of OOH

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