INSITE OOH Media Platform

Building on the visual equity established in its previous OOH campaign, “Home to Everything Comes to Mind,” Meraas returns to the streets with a new hoarding-led execution introducing The Edit at D3. Where the earlier campaign focused on emotional associations tied to the idea of home, this latest rollout sharpens the narrative, positioning the project as a refined waterfront address rooted in design, calm, and contemporary living.
Dominating the landscape through large-scale hoardings, the campaign relies on scale and restraint rather than clutter. The expansive format allows the visuals to breathe, mirroring the sense of openness promised by the development itself. A clean typographic treatment carries the line “New waterfront residences,” while high-quality architectural renders unfold across the surface, showcasing fluid balconies, natural materials, and uninterrupted views of the water and skyline.
Strategically, hoardings prove to be the ideal medium for this message.

Their permanence and size give the project a sense of confidence and longevity—qualities that resonate strongly within the premium real estate category. Positioned along high-traffic routes, the execution ensures repeated exposure, embedding The Edit into the daily visual rhythm of the city. Visually aligned with Meraas’ established brand language, the campaign maintains continuity while elevating the tone. The inclusion of the Meraas logo anchors the communication in trust and familiarity, reinforcing the developer’s reputation for curated urban destinations.

At the end, we can say that the campaign succeeds in translating architectural elegance into a powerful OOH statement—one that doesn’t shout for attention, but commands it through scale, clarity, and composure.