Toyota Urban Cruiser Makes an Offer You Can’t Refuse on Billboards
In contrast with the hustle and bustle of Cairo streets, Toyota’s new billboards for the Urban Cruiser make a strong and confident entrance that looks less like an ad and more like an invite. Following their prior appearance, the new campaign’s warmly lit background could be straight out of a movie night setting, with two Urban Cruisers placed front and center amidst a cinematic night scene.
The white and red models take prominence as part of a sophisticated background including buildings that shine with a warm glow of light reflecting off wet pavement at their feet, establishing a sense not just of a car ad but a lifestyle experience.
The Arabic headline roughly translates to “If you calculate it, you won’t leave it.” This is a very emotive slogan that is easily relatable to the car buyers. Toyota does not just market the technical details of their cars; instead, it targets the buyers in terms of the attachment that car lovers have when they own a car that blends perfectly into their daily lives without breaking the bank.
From an aesthetic perspective, the Urban Cruiser is marketed as being stylish as well as reliable. The use of lights emphasizes sharp lines in this car, which features an energetic grille as well as a sporty stance, symbolically fitted to navigate urban streets as well as go on unplanned adventures. The use of two color shades also explicitly suggests versatility in this model.
Toyota Egypt’s logo and hotline are positioned prominently without detracting from and dominating the image, which maintains focus on the storytelling.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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