INSITE OOH Media Platform

Bonjorno, a familiar name in Egypt’s instant coffee scene with a wide range of hot and cold options, is back on Cairo’s roads with a clear focus. After its last billboard appearance in May 2025, the brand returns with a dedicated outdoor campaign built entirely around Mazago Mix, bringing the product back into everyday view.

The billboards lean into that idea visually and verbally. The layouts are clean and product-led, but the underlying message is about how a person feels, not just what they  drink. Mazago Mix shows up as part of the daily mood cycle:  morning focus, afternoon reset, late-day comfort.

The billboards rely on a tight, high-contrast color mix. Green sits at the core, signaling familiarity, balance, and trust, a color that feels steady and easy on the eye. Yellow is used to grab attention and inject energy, reflecting alertness and a quick mood lift without feeling aggressive. Red appears in small doses to add emotional punch, highlighting key moments and reinforcing the idea of changing moods rather than overpowering the layout. Together, the colors are chosen to be readable, noticeable, and psychologically aligned with the idea of mood-driven coffee moments.

To know more on Bonjorno’s  campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.