Meraas launched an OOH campaign in the UAE during the first week of June 2024 using hoarding OOH format in Dubai. This OOH campaign follows the brand’s previous OOH activity during November 2023. This time the campaign is launched to promote itself and raise awareness for its unmatched developments. The campaign visuals consist of happy models on a joyable background having fun, along with the brand’s logo on a white clear background, all beside the tagline “Home To Adventure,’ in Arabic and in English. This OOH campaign is taking a family friendly approach with showcasing different families having spectacular luxurious times in the different locations. There are also 2 other taglines that are displayed, “Home To Shine” and “Home To Reconnect.” This strategy is a clear departure from Milestone's focus on aspiration and individual achievement, instead emphasizing the joy of shared experiences within luxurious spaces. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
