With Ramadan’s arrival, the sudden change that happened on the roads of Greater Cairo was noticed and expected. Broadcast media TV networks have spiced up and filled the billboards with new
The end of the year has witnessed a storm of product launches and events just in time to celebrate the Christmas season. Keeping the occupancy above 84%, the OOH media market
MARKET INSIGHTS JUNE 2017The month of June has brought a variety of themes and outdoor strategies that have kept us busy as well as entertained. With an overall occupancy of just over 80%,
The month of June has seen some intensive activity from the Steel Manufacturing Industry on the OOH landscape of Greater Cairo, with Egyptian brands racing against each other launching
May has been busy and quite atypical. While overall occupancy has remained stable at 83% throughout the period, the start of Ramadan at the end of the month has seen a storm of new campaigns
April has been a bit quieter than what we are used to, probably the calm just before the storm of Ramadan campaigns next month! Notwithstanding the peace, overall occupancy has
The month of December proved to be a busy one in the Egyptian OOH industry. Not to wonder with so many Christmas specials and New Year campaigns – it was certainly a month full of
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