We are used to hearing that the roads of Greater Cairo are “cluttered” with billboards and that brands’ visibility and campaigns’ ROI are becoming harder to measure – and they are! With
With Christmas round the corner and the end of the year approaching fast, the OOH scenery of Greater Cairo has witnessed lots of interesting shifts in the leading industries of Egypt.Despite the
As winter settles and we approach the end of the year, the OOH market of Greater Cairo has evolved to give way to the special promotions in industries like Ceramics, Fashion and Consumer Electronics,
The month of October has surprised Egypt’s OOH market with an increase in the occupancy and a total change in the themes of the campaigns. With Autumn here, advertisers have rushed to promote their
September has returned to the calendars of Greater Cairo and that has meant the end of summertime – and summer campaigns. While the city residents got busy with their Back-to-School
The month of August has witnessed significant activity in the OOH market. Despite summer holidays keeping city residents in the coastal resorts, the OOH overall occupancy of Greater
Summer has started with a slow-down in the OOH market of Greater Cairo. As was expected, following the celebrations of Ramadan and the World Cup frenzy, most industries have
With Ramadan in full bloom and the FIFA World Cup coming up, June has seen a lot of activity in the OOH scenery of Greater Cairo. Maintaining the OOH overall occupancy like the previous
May 2018 has been the busiest month of the year so far! With the start of Ramadan in the middle of the month and Egypt’s National Team gathering steam for the all-time football event FIFA World
With Ramadan in its prime, the roads of Greater Cairo are filled with OOH creativity and best wishes across every district of the city. The billboards feature plenty of Ramadan
The month of April has experienced some fluctuations in the OOH scenery of Greater Cairo. As expected, most industries started getting ready for Ramadan, which is literally round
In a country where over 10% of GDP growth lies in real estate development, it comes as no surprise that almost half of the advertising in all media relates to upcoming mega
March has had an overwhelming increase in the OOH occupancy share, reaching an unprecedented 88% on the busy roads of Greater Cairo. Spring and Mother’s Day have brought good weather and
The OOH market has experienced a noticeable increase during February, with the overall outdoor occupancy growing 3% and reaching 83%. Among the most visible industries, Real Estate has
2017 was an exciting year for the outdoor media landscape of Greater Cairo. The general occupancy across the city kept well above an average 80%, and some campaigns impacted the market in
The new year has started with a slow down in the overall OOH occupancy of Greater Cairo, which has decreased to 80% during January 2018. After all the product launches of the Christmas season,
The end of the year has witnessed a storm of product launches and events just in time to celebrate the Christmas season. Keeping the occupancy above 84%, the OOH media market
The OOH landscape of Greater Cairo has welcomed November with a significant increase in the outdoor occupancy share. Reaching up to 84%, the billboards of the city have celebrated the Prophet’s
The month of October has grown in occupancy share and variety of advertisers. Situated at over 80%, the OOH landscape of Greater Cairo has kicked off an exciting Autumn season.Football has been a
September has brought about a few noticeable changes to the OOH landscape of Greater Cairo, though the occupancy share has stayed stable at almost 80%. As the summer came to an end, so did our
With a population of over 100 million, Egypt offers the largest market in number of consumers and revenue potential in the MENA Region. Marketing and Advertising professionals compete fiercely to
MARKET INSIGHTS AUGUST 2017The end of the summer holidays has been reflected in a short and intense month of August. Along with the summer entertainment campaigns and the holiday resorts,
Sports organization Wadi Degla Clubs has launched a new OOH campaign to promote their Soccer Schools, one of their best-known academies in Egypt.
July has kicked off a busy and hot summer in the outdoor landscape of Greater Cairo. With an overall occupancy of 77%, Music and Real Estate have flooded the billboards across the city with the
MARKET INSIGHTS JUNE 2017The month of June has brought a variety of themes and outdoor strategies that have kept us busy as well as entertained. With an overall occupancy of just over 80%,
The month of June has seen some intensive activity from the Steel Manufacturing Industry on the OOH landscape of Greater Cairo, with Egyptian brands racing against each other launching
May has been busy and quite atypical. While overall occupancy has remained stable at 83% throughout the period, the start of Ramadan at the end of the month has seen a storm of new campaigns
April has been a bit quieter than what we are used to, probably the calm just before the storm of Ramadan campaigns next month! Notwithstanding the peace, overall occupancy has
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