Sharp’s OOH campaign grows in appliances and locations
El Araby Group has extended their outdoor campaign for Japanese multinational brand Sharp, adding extra locations to include the new line of energy-saving refrigerators.
The OOH campaign, which was launched last month to promote the latest models of Sharp Air Conditioners, has grown with additional billboards since the last week of June. The new ads showcase the modern energy-saving refrigerators with the same ad copy of “Don’t overthink it. It saves energy” over dark burgundy backgrounds.
The campaign uses Large and X-Large uni-poles, Serials, Gates, and Lightboxes across the Greater Cairo.