INSITE OOH Media Platform

After a six-month break, Al Waha View has made a powerful return to Cairo's OOH scene. Not just a re-launch for Al Waha View, but  a smart, strategic pivot from the project's developer, the Urban Development Fund. While the 40-acre project is massive, this campaign's focal point isn't the 54 buildings or commercial shops. Instead, they are laser-focused on two things: the core emotional driver of "family" and the financial solution that makes it possible.

An analysis of the billboards shows this two-pronged strategy in action. Visually, the ads are anchored by a warm, smiling family, making an immediate emotional connection. In some creatives, the Arabic word for "Family" is the most prominent text, driving home that core value. But this campaign isn't just selling a dream; it's selling a plan. Right next to the family, the copy is bold and unmissable: "10% Down Payment" and "15 Years" installments. This is the one-two punch: they show you the "why" (your family) and then immediately give you the "how" (the payment plan). With the 15444 hotline as the clear call to action, Al Waha View is perfectly positioned as the attainable solution for families looking to plant their roots.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.