INSITE OOH Media Platform

With its vibrant purple billboards offering pre-made lunch boxes, breakfast deliveries, and weekly cashback, Breadfast, the Egyptian food delivery service, after a long hiatus since Feb 2024, positions itself as Egypt’s mobile app for effortless, daily meal convenience and courier activities.

The design uses a "back to school" theme (lunchbox, backpack, "A+" grade symbol) with a reassurance message that says “Got Your Back,” showing how the service is reliable and supportive, and it's clearly targeting students and families, promising convenient delivery to make their daily routines easier. 

In addition, the billboards feature multiple open boxes containing sandwiches, snacks, water bottles, and small items, showing a full, satisfying meal kit, alongside the Arabic tagline, “Lunch box ready,” positioning Breadfast as a time-saving meal solution for students, office workers, and anyone with a busy routine. 

Moreover, another one features a smartphone displaying a grocery-like app interface, filled with Breadfast essentials, along with the Arabic tagline, “Breadfast… every week with cashback,” which promotes an ordering system that offers cashback rewards, encouraging customer loyalty.

The campaign strategy targets young professionals, students, families, and individuals seeking affordable yet premium convenience, while spotlighting Breadfast's ready meal solutions. It positions the app as Egypt's leading digital platform for everyday meal convenience by seamlessly blending food, technology, and lifestyle into a single, integrated experience.

To learn more about this OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.