Rooya Group relaunches OOH campaign for Stone Residence
Egyptian Real Estate developer Rooya Group has relaunched their outdoor campaign for project Stone Residence in Kattameya, New Cairo.
With a variety of messages that elaborate on their former campaign from March, the project is now showcased with neon lights, location maps, hand-drawings and floral elements that distinctly represent in each ad the varied concepts of the campaign. Mixing photos of the project with branding and artwork, the campaign uses the slogan of “Your new milestone” and promotes the prime location of the compound, the payment facilities, the nature-based design, and of course the unique lifestyle.
The campaign uses Large and X-Large uni-poles, Double-decker poles and Gates in several locations of Greater Cairo.