INSITE OOH Media Platform

With a bright, refreshing display of its 100% juice range, STAR takes over the city’s outdoor scene to highlight its natural, no-additives formula and vibrant fruit flavors.

STAR has returned to Shajrah’s OOH arena with a new campaign that feels fresh, clean, and completely aligned with consumers’ growing appetite for healthier beverage choices. Using large-format hoardings across key city routes, the brand places its “100% Juice — The True Taste of Nature” message front and center, supported by vivid fruit imagery and a clear emphasis on purity. The visuals show an array of colorful juice packs surrounded by pineapple, orange, mango, pomegranate, and apple slices, creating a bright and appetizing presence that instantly captures commuters’ attention.

The campaign strongly highlights the brand’s commitment to transparency and natural quality. Phrases such as “No Added Sugar,” “No Artificial Flavors,” and “No Added Preservatives” appear clearly on the hoardings, reinforcing STAR’s promise of a wholesome, unprocessed juice experience. The Arabic version mirrors the same clarity and appeal, ensuring the message resonates with Sharjah’s diverse audience.

This outdoor push also builds on the momentum of STAR’s previous OOH appearance—the STAR Soda campaign, which focused on refreshment and energy during Sharjah’s scorching summer days. While the earlier campaign leaned into cooling satisfaction, the new juice-focused message shifts toward wellness, authenticity, and nature-driven goodness. Together, they demonstrate STAR’s ability to diversify its communication while maintaining visual consistency and strong brand recall.

With its crisp design, vibrant colors, and strong health-forward positioning, STAR’s latest campaign successfully injects a burst of natural freshness into Sharjah’s bustling streets.