INSITE OOH Media Platform

Cairo’s billboards have welcomed a new premium visual this week with the launch of Qurtuba’s latest OOH campaign, introducing the striking message: “A Legacy Carved in Light – ©2025.” The campaign brings a refined blend of cultural depth and modern elegance, positioning Qurtuba as a brand that honors heritage while shaping a contemporary lifestyle vision.

The campaign’s creative impact comes from the seamless fusion of visual storytelling and refined copywriting. The right side of the billboard presents a rich, atmospheric scene inspired by Andalusian aesthetics—deep greens, warm lantern light, and elegant textures that evoke heritage without slipping into nostalgia. This cinematic composition contrasts beautifully with the clean, minimalist layout on the left, creating a balanced visual split between tradition and modernity. Complementing this design is the carefully crafted copy: “A Legacy Carved in Light” introduces a poetic, contemporary tone, while the Arabic line “قرطبة… عبق التاريخ وروح الجمال” deepens the emotional impact with cultural resonance. Together, the imagery and wording work in harmony to build a sense of intrigue, luxury, and identity, positioning Qurtuba as a brand that tells its story through both beauty and meaning.

The visual mix of soft architectural lighting, Andalusian-inspired motifs, and a serene color palette gives the campaign a premium and almost cinematic presence. It feels less like an ad and more like a statement—inviting passersby to imagine a lifestyle shaped by artistry, culture, and an elevated sense of space.
Stepping into Cairo’s competitive OOH landscape marks a significant leap in Qurtuba’s brand progression. The campaign confidently points toward an anticipated 2025 reveal, offering just enough intrigue to ignite curiosity while keeping the full story intentionally concealed. It’s a refined kind of teaser—subtle, elegant, and impossible to ignore.

This presence positions Qurtuba beyond the realm of traditional advertising. Instead of simply occupying outdoor space, the brand transforms the medium into a canvas for emotion and aspiration. The campaign’s artistic visuals and message blend seamlessly into Cairo’s urban rhythm, allowing Qurtuba to craft an atmosphere rather than merely deliver an announcement.

To capture information about this campaign lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, location breakdowns.