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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Odyssia returns to the billboards with strategic OOH planning

Tycoon developer Sabbour (Al Ahly for Real Estate) has brought back their latest development Odyssia back to the roads of Greater Cairo.
Just as we say goodbye to the summer, the real estate company has relaunched the promotion of Odyssia in Mostakbal City, switching focus from beach projects to the residential projects in the city. The outdoor campaign is highly strategic in media planning and positioning, using advantageous serials and gate combinations that reinforce the visibility of “Alaire Parks” – the starting phase of the project that was first advertised last Spring.
The campaign reappeared on the billboards at the head of September and displays a wide range of OOH types of large format, such as uni-poles, mega signs, double-decker poles, billboards, and lightboxes.

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